Poulomi Estates
Hyderabad
The most expensive thing you can ask of a buyer spending crores is imagination.
So we stop asking for it. Five immersive touchpoints — a digital twin of the model home, AR that lifts print into 3D, an interactive immersive website, a walkthrough theatre, and Apple Vision Pro — let a family step inside their future home long before it is built.
This proposal, in one slide.
There are only three things anyone truly pays for: a solution that makes a problem disappear, a convenience that makes life simpler and faster, and an experience they cannot get anywhere else.
Beautiful, identical, one-way.
Every builder sells with the same kit — cinematic renders, walkthrough films, brochures full of blueprints. The buyer watches it all from the outside. And a family rarely commits crores to something it has only ever watched.
Put them inside, before it exists.
The closest thing to handing over the keys early: interactive digital twins of every home, clubhouse and amenity — to walk through, look around, and return to, again and again.
The property, wherever the family is.
One link that works at midnight in Singapore and in the drawing-room discussion where the decision is actually made — no site visit needed to fall in love.
What they can't get anywhere else.
An immersive walkthrough theatre, and headsets that let them wander their own future home. People pay a premium for the unrepeatable — and they tell people about it.
Every touchpoint is shown in the pages that follow — and every number waits for you on one page, near the end.
Every developer now sells with the same beautiful kit — cinematic renders, a walkthrough film, a brochure with blueprints and a well-told story. The buyer has seen perfection before lunch. When everyone's pictures are perfect, pictures stop deciding.
A picture, however perfect, is watched. A home is entered. We value what we interact with, and we begin to own what we return to — the family that walks a space five times has already moved in a little.
This suite doesn't add more pictures. It adds the layer today's kit is missing — interaction: a property the family can enter, explore, and return to, before it is built.
One decision. Two people.
Your buyer isn't "rich." They're ultra-high-net-worth — and they expect experiences that match. He green-lights the decision; her quieter veto green-lights the home.
- Net worth
- ₹50 Cr – ₹200 Cr+
- Age
- 35–55 · tech-literate, experience-driven
- Background
- Entrepreneurs, C-suite, family business, professionals, NRI & global citizens
- Portfolio
- Own 2–3 properties · primary + investment
- Decides
- Fast when impressed. Slow when underwhelmed.
Not other builders. Taj and Oberoi's immersive booking, Porsche's AR configurator, Gucci and LV's virtual showrooms, private aviation's VR aircraft tours — the last great experience they had, anywhere.
Renders in a beautiful brochure. Blueprints. A cinematic experience-centre film. A high-level video walkthrough. All polished. All identical. All watched from the outside.
An interactive walkthrough — the ability to move through the space himself — and something to open during the family discussion, where the decision is actually made. Today, all he can pass around is a PDF and a video link.
The more time a family spends inside a property, the more it begins to feel like theirs — psychology calls it the endowment effect; a sales team calls it a booking. Interaction is what creates that time. The question every family silently asks — "Can I picture us here?" — is answered by letting them stand in it, not by another render.
One home. Five doors.
Five touchpoints, one deliberate sequence. The digital twin, AR-charged print and the immersive website spark interest wherever the family already is; the walkthrough theatre gives them a reason to come — an experience they cannot get anywhere else; and in the centre, Vision Pro hands them the controls — the more they wander, the more it becomes part of their life. Then the loop closes: owners share the interactive tour, and the theatre brings their friends in.
The Digital Twin
The model home, captured in photoreal 3D — open to walk, day and night, from anywhere on earth.
AR Across Print
Press ads and brochures rise into 3D off the page — curiosity becomes a scan; a scan becomes a visit.
The Immersive Website
A site they explore, not scroll — zones, towers and homes, interactive from the first click.
The Walkthrough Theatre
An immersive film that becomes a live, guided walkthrough — the reason families come to the centre.
Apple Vision Pro
Mid-conversation, they explore for themselves — and exploration is how it starts to feel like theirs.
When the model house is finished, it never closes again.
LiDAR reality capture turns the finished model home into a millimetre-faithful twin — the real marble, the real light, the real garden — then a Poulomi-branded interactive layer adds stagings, guided narration, lead capture and analytics. Not a render. A record.
The proof his key demands. What the twin shows is what Poulomi delivers — the standard of finish, on the record, measurable to the millimetre. It quietly becomes the handover benchmark for every buyer who follows.
Open 24/7, everywhere. She returns at 11 pm. His parents walk it from the old city. The shortlist tours it from three time zones without a flight. The model house works nights, weekends, and long after the physical one is repurposed.
Layers that sell. Furniture stagings by design theme, curated guided paths, lead forms, live agent chat inside the tour, and heat-maps of what each family lingers on — the twin as a listening instrument.
Don't take our word for it. Walk this one.
Live digital twin · drag to look · click to walk · dollhouse view in the toolbarA reality-captured twin, exactly as your buyers would receive it — on the website, in a WhatsApp link, inside the family discussion.
The page learns to open the gate.
He is not reached by mass advertising; he is reached by what arrives through trusted hands. So the magazine spread, the brochure on his desk, the card in his pocket — each becomes a private showing. One scan, and the property rises off the paper.
Mass discovery — magazine & press campaigns. Scan the page; the community stands up in 3D — explore amenities, walk a home, book a visit. Print stops being reach and starts being response.
Portable exploration — brochures the family decides with. 3D floor plans rise from the page; design themes toggle; true views appear at scale. Shared with the people who actually influence the decision, revisited at leisure.
Personalised commitment — a universal QR system. Cards, hoardings, WhatsApp, email — every touchpoint launches instant AR. For qualified families: personalised codes, their shortlisted home pre-loaded, their name on the door.
AR, on camera.
Real captures from our AR deployments — tap to playTabletop scale models, towers rising off brochures, ads that launch straight from the morning paper — each one a scan away, no app required.
A website they explore, not scroll.
A conventional site tells; an immersive site shows and hands over the controls. The whole project — zones, towers, homes, amenities — rendered as one explorable world in the browser. It gives a family more clarity in ten minutes than a dozen PDFs, and it generates the one thing money can't buy in marketing: genuine curiosity.
The project as a world, not a page. Fly the masterplan, dive into a zone, open a tower, land inside a home — one continuous, interactive journey instead of a menu of brochures.
Clarity that closes distance. Orientation, views, sun path, amenity walk — questions that usually take a site visit are answered from a sofa in Singapore, at midnight, unhurried.
The share that sells. This is the link owners forward and families debate around — every visit logged, every dwell measured, every follow-up call sharpened into a precision conversation.
A live one, right now.
Interactive project website · explore zones, towers and unitsIf a site declines to load inside this deck (some servers block embedding), the buttons above open it in a new tab.
The reason they come.
Every other touchpoint travels to the buyer. This one makes the buyer travel — because it exists nowhere else in the city. The room opens with an immersive short film that pulls the family into the world of the project; the film dissolves into the project itself; and then your executive takes the controls for a live, interactive walkthrough — any home, any question, answered on the spot without breaking the spell.
The film that opens the world. A cinematic immersive short — light, sound and scale — that earns the family's full attention before a single fact is presented.
The walkthrough that answers everything. Executive-guided, buyer-led: masterplan to boulevard to their exact home, true daylight and night, real views from real orientations — paused, explored, redirected at will.
The asset that fills the centre. A launch venue, a channel-partner magnet, an NRI livestream stage — and the single strongest reason for a referred family to show up in person.
Ten minutes that feel like a day of ownership.
Vision Pro seats them inside their exact home, at their exact orientation — sunrise where his parents take their tea, guests arriving at dusk, starlight from the terrace. The brain files it as lived experience, not media. When they leave, they miss a home they don't yet own.
A day in the life. Twenty-four hours of ownership, sunrise to starlight, with accurate light, true views, and the community alive around them — running entirely on-device for maximum fidelity.
Their hands on the controls. Mid-conversation with your executive, the headset hands over exploration itself — and the more they wander, the more the home becomes part of their life.
Hosted, never handed over. A chaperoned ten-minute experience, the executive seeing exactly what the buyer sees — a private screening, not a gadget demo.
See it through their eyes.
Vision Pro walkthrough capture · tap to playOne home. Many lives.
The same flat, rendered in multiple interior languages — contemporary minimal to traditional opulence, monsoon-soft to evening-entertaining — as stills and cinematic transformation films. Nothing answers "but will it feel like ours?" faster than watching the same four walls become her vision in seconds. They loop at the centre, live on the website, travel on Instagram, and ride the brochure's QR codes.
Proof, not adjectives.
The pattern is consistent across markets: when buyers can experience instead of watch, they enquire more, decide faster, and stay decided.
| What was measured | Measured outcome |
|---|---|
| Homes marketed with interactive 3D digital twins | Sell up to 31% faster · buyers 95% more likely to enquire |
| Branded interactive layers added to digital twins | +20% conversion lift · +15% sales growth on average |
| Virtual walkthroughs, across a 43,000-home study | Days on market cut 34 → 19 (−44%) |
| Interactive, screen-led sales centres | 15–25% higher per-visit conversion · 20–40% faster absorption |
| Our own Vision Pro walkthroughs, in the field | 87% request booking discussions · 4-week faster decisions |
Published market research alongside our field results — the underlying studies are on the table in the working session.
The sequence, on one page.
Work runs in parallel streams from a single source of truth, so Poulomi sees results early and often — not at the end.
Foundations & concept freeze
Drawings, elevations and references in; experience design, storytelling and interaction flows approved before a frame is built.
The master build
3D modelling and rendering, by us — the single source every door inherits, so the website, theatre, headset and AR always match.
The doors open
The theatre experience, the immersive website, Vision Pro and the AR wave — built from the same master, launched in coordinated streams.
The twin goes live
The finished model house is captured in a single day; the branded digital twin opens within days — and never closes.
How long? Honestly — it depends on scope: variants, amenities, approvals. We fix the calendar together in the working session, and then we hold ourselves to it.
All the numbers. One page.
Three ways in — a self-contained twin, a stand-alone website, or the full suite built from one master source. Every figure here is indicative; the firm number follows the scope working session.
Reality capture of the model house
Poulomi-branded interactive layer: ₹80,000 — stagings, guided paths, lead capture, analytics. Hosting included for one year.
For example, a 6,000 sq ft model home digital twins will cost ₹72,000 + branding.
Interactive project website
Explorable project site with interactive masterplan and unit discovery. The fully interactive property walkthrough — the standard of the live demo you just saw — is possible only within the complete suite, because it runs on the suite's master 3D source.
One master source. Every door.
For the suite to work, the 3D modelling and rendering must be done by us — those models are the single source from which every experience is built and kept identical: the interactive website walkthrough, the immersive theatre walkthrough, the Apple Vision Pro experience, multiple interior renders, and AR ads & AR brochures.
Starting figure
4–5 variants + amenities + clubhouse
Indicative by design. Variants, amenities and ambition move this number in both directions — we put a firm figure on paper only after the scope working session, and then we stand by it. Theatre hardware and devices will be priced at actuals.
One working session → a firm, itemised quotation. All figures plus GST · hardware and devices at actuals · hosting and platform subscriptions beyond year one billed at actuals.
Asked, and answered.
Will a fifty-year-old buyer really wear a headset?
He isn't handed a gadget; he's seated for a private screening — ten hosted minutes, the executive seeing exactly what he sees, jewellery-grade care between guests. In field use, 87% ask for a booking discussion afterwards. And for any family who'd rather not: the walkthrough theatre carries the same experience with nothing on anyone's face.
The model house is months away — why commit its twin now?
Because deciding now costs nothing and losing the window costs everything: the twin is the model house's second life, captured in a single day at ₹12 per sq ft. Until it exists, the suite's master twin stands in — and the moment it's finished, it never closes again.
Who operates all of this after launch?
Your sales team does — by design. The theatre is executive-controlled with simple tap-to-advance chapters; the website and twin run themselves; and the engagement includes sales-team training on every touchpoint plus on-site specialists for launch.
What do we need from Poulomi?
Three things: the Architectural drawings, CAD and elevation files to begin; brand and material references for fidelity; and prompt approvals at each milestone — the calendar runs on turnaround speed, and everything else is ours to carry.
He asks one question. She asks another. This suite answers both.
sheetal@thetribe.team · +91 905 906 89 86 · www.thetribe.team
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